...is designed to continue this journey where the roasting process left off. Like with everything else we do, mediocrity is not an option. It would make no sense to undo all the work of the many hands participating in this journey by a haphazard approach to brewing. Just as roasting is not merely the act of turning a green bean brown, brewing is much more involved than simply pouring hot water over coffee grounds. It is a meticulous process of finding the right combination of grind size, dosage, water volume, water temperature and lastly, technique. It is time consuming and often tedious - but necessary. Every coffee has its own personality and shortcuts are not an option. Brewing is the last chapter in this romance novel we write from scratch each and every year, starting at the farm and ending at our coffeehouses.